“Paltò s. m. [masculine and feminine, said in an italic voice. Coat Factory]. - Overcoat, an essential and indispensable concept, a distinctive symbol of elegance and exclusivity that cannot be done without (protects, warms, reassures). The Italian tailoring tradition combined with research and innovation of cuts and materials, with an unmistakable design.le”.
ORIGIN AND MEANING
THE FACTORY OF THE COAT
Paltò presents itself on the market as the Coat Factory. The aim and soul of the project is the recovery of the often forgotten values of Italian dressing whose main symbols are tradition, elegance and exclusivity. More specifically, Paltò revisits the elements of the truest Italian spirit: style, tailoring, refined materials and handcrafted details, updated and personalized, according to the particularities and needs of modern society.
The Paltò factory has always been considered a place of worship for lovers of craftsmanship and tailoring. Inherited and restored by the Paganelli family, it was previously the seat of an important local tailor's shop. Also called The Coat Factory, it is characterized by a series of elements that uniquely link it to the brand.
Paltò's images and iconography are directed towards the emotions of cinematic film. It is the world of cinema, with its stories and faces, that has made this garment the protagonist, making it eternal. And here Paltò turns his gaze and inspiration.
And the images of the collection flow on the mythical figure of Marlon Brando, unforgettable in Last Tango in Paris, the unattainable charm of Alain Delon in The first night of quiet or the mastery with which Visconti described the figure of Burt Lancaster in a family group in a internal. The coat in the cinema is also Donna. And the images of Greta Garbo in Anna Karenina, La Mangano in La Grande Guerra or the sweetness of Giulietta Masina in La Strada emerge like poignant paintings. And again, Mastroianni and Jean Paul Belmondo, James Dean and Eastwood.n e Eastwood.
A timeless, infinite heritage, placed in the heart of humanity, whose voices and evocations guide Paltò and his workers.
“ Over time, the coat was increasingly considered something precious, to be preserved over time, the choice of which represented a unique event to be shared with the whole family. It soon became an instrument of enhancement of the male and female figure, a distinctive symbol of elegance and exclusivity. In reality, the image of the coat does not only take on a formal and refined connotation. It represents the envelope that protects the wearer from a sometimes hostile environment, which constitutes a shield that defends the person from the outside world”
Paltò's goal and soul is the recovery of the often forgotten values of Italian dressing whose main symbols are tradition, elegance and exclusivity. More specifically, Paltò revisits the elements of the truest Italian spirit: style, tailoring, refined materials and handcrafted details, updated and personalized, according to the particularities and needs of modern society.